AI Insights · Timothy · July 2023
Top 5 Social Apps on Android in Kenya Q2 2023
In Q2 2023, TikTok Lite, TikTok, Facebook Lite, Instagram, and Instagram Lite showed varying trends in downloads and active users in Kenya.
The second quarter of 2023 saw notable performance trends for the top 5 social apps on the Android platform in Kenya. Here's a detailed look at how each app fared during this period based on data from Sensor Tower.
TikTok Lite - Save Data TikTok Lite experienced fluctuations in weekly downloads, peaking at around 183.7K in early April and hitting a low of approximately 51.2K in mid-May. Active users showed a slight dip in May but rebounded to 2.37M by the end of June.
TikTok TikTok saw a steady stream of weekly downloads, ranging from a high of 103.3K in early April to a low of 13.6K in early June. Weekly revenue peaked at about $7.7K at the end of June. Active users hovered around the 1.37M mark, with a slight increase to 1.45M in late June.
Facebook Lite Facebook Lite maintained a consistent user base, with active users fluctuating slightly around 2.66M throughout the quarter. Weekly downloads varied, peaking at 103.6K at the beginning of May and dipping to around 30.2K in mid-June.
Instagram Instagram showed consistent weekly downloads, peaking at 60.1K in mid-April and bottoming out at 13.2K in early June. Revenue remained relatively low, with a peak of $93 in late March. Active users saw a steady increase, reaching 2.01M by the end of June.
Instagram Lite Instagram Lite experienced a steady rise in active users, from 680.2K in late March to 805.2K by the end of June. Weekly downloads ranged from a high of 43.9K in early May to a low of 16.6K in early June.
The data for this analysis comes from Sensor Tower, providing insights into the performance of these apps. For more detailed insights, visit Sensor Tower.
